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Why am I creating a wedding blog January 22, 2013 Uncategorized

The obvious question for any visitor to this website is; why am I writing a 'wedding blog?' I'm not a wedding planner, I've only been married once, and it was five years ago. Is it just an ego thing to draw more attention to my own wedding photos? There are two reasons.

First of all, I used to be a wedding DJ. Most people who have never been married think that the job of a wedding DJ is to play music at a wedding. The reality is that wedding DJs (good ones anyway) are responsible for orchestrating the wedding reception in the absence of a wedding planner. Most brides don't utilize a wedding planner, so unless there is a qualified wedding DJ on hand to coordinate the evening, everything is just pretty much left to chance.

As a wedding DJ, I was able to participate in nearly a hundred weddings over the course of several years and accumulated a great deal of knowledge of how to make sure a wedding flows well. This is my opportunity to share my experience and the added perspective I gained by planning my own special day.

The second reason is more 'mercenary'. I'm Senior Manager of Digital Analytics for Hewlett-Packard Corporation, in charge of global search analytic capabilities. My internal clients include our search management teams and their SEO agencies. This website will be my sandbox and will allow me to get my hands dirty with SEO and search engine optics so I can better relate to the teams I support. Without hands on experience managing the SEO for a small website of my own, it's easy to become detached from the process of site optimization and to lose sight of how it all comes together.